Next-Gen.biz has profiled the 2006/2007 holiday efforts from Ubisoft, and chatted with Marketing Chief, Tony Key. Before long, conversation turned to Red Steel.
‘Red Steel, to a large extent, was built to order. “Nintendo were very specific about what they thought we could do for them, which was to make a first person action game. They came to us because that’s our forte and we were happy to oblige.”‘
MTV was playtesting their Wii when it happened. During a heated game of Suoer Monkey Ball: Banana Blitz, a reporter let go of the Wiimote.
‘Of course, you shouldn’t actually let go of the controller during Monkey Darts. But MTV News reporter James Montgomery did, either accidentally, or — yeah, that’s it — experimentally. The Wii-turned-dart sailed five feet forward and four feet down to the floor (James was sitting at the time). The battery hatch flew off. Two double-A batteries spilled out. A red disconnect error flashed on the screen. The room went quiet.
Montgomery picked up the pieces and reassembled the unit. He pressed a button and … it worked!‘
The Wiimote looks to be built Nintendo tough. Which for those of us playing on slate, concrete or tiled floors… is a god-send.
Thanks to jean_gray1 for the tip!
Nintendo of America has issued a press statement detailing the specifics of their $200 million dollar marketing campaign. Release after the fold.
Despite the Playstation3 and the Nintendo Wii being released in the US in the next few days, both companies have maintained a drought of television adverts and appearances, with just a few strange submissions from Sony.
What did Reggie Fils-Aime, head of Nintendo America have to say about the matter?
‘Core gamers know when we’re coming out. They’re prepared,’ he said. ‘The advertising and marketing is for casual gamers. We want to get them excited when they can actually go out and get something, so we’ll start next week.’
So on release, we will see what may be a media saturation, and at the very least a strong Wii marketing campaign.
Everyone’s favorite magical and stylish fairies from the hit animated TV series The Winx Club return for a new interactive adventure on the Nintendo Game Boy Advance and Nintendo DS
‘Walt Disney Co., the world’s second- largest media company, is creating a video-game studio to make titles exclusively for Nintendo Co., targeting audiences for its animated characters.
The studio, called Fall Line, will be based in Salt Lake City and run by Scott Novis, who led the team that created the game based on the Pixar film “Cars.” Novis’s designers will build games for the Nintendo “Wii” console to be released this month and the “DS” and “Game Boy” handheld players.’
The official Nintendo website is having a Wii sweepstake for its members.
Sweepstakes Details:
Nintendo’s Wii console is already on all the hot holiday gift lists. Become a member of My Nintendo for your chance to win a Wii prize package!
Ten Grand Prize winners will each receive a Nintendo Wii console, an extra Wii Remote controller, the Excite Truck game for Wii and The Legend of Zelda: Twilight Princess game for Wii!
US members enter here!
The new home console video games system from Nintendo, Wii launches in the UK on 08th December 2006, backed by the largest ever sampling campaign for a Nintendo product in the UK. The two month sampling tour runs from the 10 November 2006 to the 13 January 2007 and takes in over 60 locations and events across the UK and Ireland to get the console into the hands of one million people by launch. Full dates and locations for the tour can be found at http://wii.nintendo.co.uk
Nintendo have posted a press release detailing the 62 games available at the Wii ‘launch’. That’s 32 game titles and 30 virtual console games.
‘Within the first five weeks of launch, Wii owners can pick from up to 62 games, representing the most diverse, and most exciting, console video game library available. Licensees and developers have lined up to support the Wii launch in unprecedented numbers. Wii and its Wii Remote completely change the way people play and experience video games by making every motion of the controller translate into action on the screen. All at once, Wii makes games both easier to play and more immersive. In the five weeks after Wii launches in the United States on Nov. 19, gamers of all ages and abilities will be telling their friends and family: “You’ve got to play this!”’