Grey gaming push by Nintendo
October 31st, 2006 by Kit Allen
The New York Times have posted an article that reveals Nintendo’s grey gamer drive for the Wii and DS. Excerpts..
‘Nintendo has positioned Wii, its new video game console to be released on Nov. 19, as a system that will appeal not just to hard-core gamers, but also to older adults who may be more comfortable with Pong than Grand Theft Auto.
Nintendo’s booth was in unusual company on the show floor, surrounded by those promoting the American Academy of Audiology, Lighthouse International and the Southwest Lawn Bowls Association.
In addition to Wii, Nintendo also promoted its Brain Age game for the portable Nintendo DS, which includes a series of exercises that ostensibly help to improve brain functioning. To entice visitors, Nintendo employees walked the show floor wearing buttons that said, rather optimistically, “Ask Me My Brain Age.”’
