Nintendo Blog

Oh dear, dynamic ingame advertisments.

In-game advertising firms have been signing publishers to their services for years, but there has always been one notable holdout: the world’s largest third-party publisher, Electronic Arts. Today EA announced its initial steps into the world of dynamically served in-game ads, and those steps will come with the help of two competing ad services, IGA Worldwide and Microsoft-owned Massive Inc.

Source

This entry was posted on Friday, September 1st, 2006 at 1:24 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.