Reggie says Wii adverts will start soon
November 11th, 2006 by Kit Allen
Despite the Playstation3 and the Nintendo Wii being released in the US in the next few days, both companies have maintained a drought of television adverts and appearances, with just a few strange submissions from Sony.
What did Reggie Fils-Aime, head of Nintendo America have to say about the matter?
‘Core gamers know when we’re coming out. They’re prepared,’ he said. ‘The advertising and marketing is for casual gamers. We want to get them excited when they can actually go out and get something, so we’ll start next week.’
So on release, we will see what may be a media saturation, and at the very least a strong Wii marketing campaign.
November 12th, 2006 at 11:22 am
Hopefully they will be a great deal less disturbing than the Playstation3 adverts.