Scotsman: Women are Digging the Wii
December 10th, 2006 by Kit Allen
‘Rob Lowe, Nintendo’s UK product manager for home consoles, said: “The large majority of women don’t play games at the moment, so we designed the controller so anyone can pick it up and play it; they don’t have to learn 12 different button combinations and spend ten hours trying to immerse themselves in the game. We think women will play the Wii for shorter bursts of time and feel they have exercised a bit.”‘
