The Video Games Industry is ‘failing women’

August 22nd, 2006 by Kit Allen

Alas, BBC has struck the story of a lifetime!

The videogames industry is continuing to fail women by not producing suitable content, a senior executive at Electronic Arts (EA) has said.

David Gardner, chief operating officer for EA’s worldwide studios, was speaking to a conference in Edinburgh.

He said: “We have all been talking about this for a long, long time.”

EA’s own research found that 40% of teenage girls played video games versus 90% of teenage boys and most girls lost interest in games within a year.

It’s frightfully true…

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